Cheeveer wrote: ↑
1 month ago
dullest paint scheme ever
I wouldn't go that
far, but it sure ain't the most exciting.
More important then "looks" from sponsors' POV, it will serve it's purpose well, being very "visible" and "memorable", which is what advertising is about. That's why they're there, exposure.
Examples: Some TV ads are entertaining, but so much so, one doesn't even remember who/what it was for, distracted by the fun.....oooopppsss.
Others terrible, but one never forgets who/what it was for.....'just the result desired.
Like the Reese's "Not sorry" ads. Most people I know find it annoying, but they remember who and what it is. 'Planted in the subconscious, the goal....
"We know it’s really easy to make people want a Reese’s… you can basically show someone a cup and boom, they’ll crave a peanut butter cup (this is fact). So we launched with a new tagline and mantra: “Not Sorry.” An self-aware, acknowledgement that we’re not sorry that we’re about to make you want a Reese’s. We’re not sorry we know exactly what we’re doing. We’re not sorry we’re better than any other candy… We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you’re doing and go get a Reese’s."
Those were the days my friends, we thought they'd never end.....