ESPN, F1 sign new three-year U.S. broadcast deal

[erwin greven]

ESPN, F1 sign new three-year U.S. broadcast deal

Formula 1 will remain on ESPN and ABC through 2022 following the completion of a new three-year deal between the broadcaster and the world championship.

As part of the deal, which comes on the heels of a double-digit increase in viewership since ESPN acquired the U.S. broadcast rights for F1 two seasons ago, ESPN Deportes will become the exclusive Spanish-language home for all F1 races in the U.S. from 2020. Spanish-language coverage of F1 will be made available to fans on ESPN Deportes television network and streaming on the ESPN App.

Under the new deal, all F1 races will continue to air live on either ESPN, ESPN2 or ABC and all practice sessions, qualifying and races will air live and in replay across ESPN platforms, including on-demand replays on the ESPN App.

ESPN also will continue to air the races commercial-free and will again partner with Sky Sports and Formula 1 to bring Sky Sports’ award-winning presentation of Formula 1 racing to American viewers.

“When we brought Formula 1 back to ESPN two years ago, we had faith that Formula 1 fans in the United States would support the coverage,” said Burke Magnus, ESPN executive vice president, programming and scheduling. “That faith has been rewarded many times over, and we greatly appreciate how fans have responded in record numbers.

“We’re also delighted to add Spanish-language rights to this new deal. This provides us with a unique opportunity to serve Hispanic Formula 1 fans across ESPN platforms in English and Spanish.

“We look forward to continuing the relationship with Formula 1 and working together to build the sport in America.”

Through 18 races this season, Formula 1 is averaging 671,000 viewers on ESPN networks, an increase of 19 percent over the average of 561,000 at this point last year on ESPN networks and up 24 percent from the average of 542,000 on NBC networks in 2017. All but three of the 18 races this season have seen year-over-year viewership increases on ESPN networks. In addition, the demographic of persons aged 18-34 has grown 81 percent from 2018 and is up 87 percent from 2017.

“Our partnership with ESPN has delivered a 19 percent increase in viewership across the US and we are delighted to extend our partnership through to 2022,” said Sean Bratches, Managing Director, Commercial Partnerships at Formula 1. “The U.S is one of our key focuses for growth and ESPN know and understand the US Sports audience like no one else. The combination of their dedicated coverage and Formula 1’s amazing racing spectacle is a perfect partnership for us to build on our recent success with US audiences.”

When it began in 2018, the relationship marked the return of Formula 1 to its original U.S. television home – the first race ever aired in the country was on ABC in 1962. F1 races also aired on ESPN from 1984-1997.

https://racer.com/2019/11/01/espn-f1-si ... cast-deal/

[XcraigX]

[kals]

Good news. Anything is better than having Speed nee NBCSN massacring the coverage.