Autosport.com wrote:McLaren has signed a multi-year deal with British American Tobacco, the company that owned the BAR Formula 1 team.
BAT, a British-based cigarette and tobacco manufacturing company, bought the Tyrrell team in 1997 and formally entered F1 in '99 by renaming it British American Racing.
The team did not win a grand prix until it became the works Honda outfit in 2006, by which time stricter tobacco advertising had pushed BAT into a more peripheral role.
BAT and Honda severed their ties completely ahead of the 2007 season.
McLaren's announcement of a "global partnership" with BAT brings the company back into F1 for the first time since Honda succeeded BAR.
It comes three days before McLaren is due to unveil its 2019 F1 car.
A statement said it would be "focused solely on BAT's potentially reduced risk products and grounded in technology and innovation".
The McLaren/BAT tie-up on technology and innovation comes at a time when Ferrari title sponsor Philip Morris International is pushing its own initiative.
PMI is currently under scrutiny for 'Mission Winnow' branding that appeared late in 2018 and is expected to continue this season, because even though it advertises a non-tobacco initiative it is linked to the tobacco products made famous through the Marlboro brand.
BAT said it would have "on-car and off-car presence throughout the season" with McLaren but it would be "at all times in line with applicable regulation and legislation".
McLaren's statement said the BAT partnership would be "centred on accelerating BAT's transforming agenda, leveraging its portfolio of potentially reduced risk products, aiming to deliver the world's tobacco and nicotine consumers a better tomorrow".
While the partnership was announced by McLaren's racing division it will also incorporate McLaren Applied Technologies, which will "work with BAT on areas including battery technology and advanced materials".
McLaren CEO Zak Brown said: "We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation.
"BAT's transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this."
Chief marketing officer of BAT Kingsley Wheaton said the company will use the new partnership to "drive greater resonance" of its e-cigarette and tobacco heating products.
"We're extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves," said Wheaton.
"It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands.
"Ultimately, innovation and technology will support us in creating a better tomorrow' for our consumers worldwide."
McLaren has found a new sponsor
- kals
- Legendary Member
- Posts: 28276
- Joined: 16 years ago
- Real Name: Kieran
- Favourite Motorsport: F1..BTCC..MotoGP
- Favourite Racing Car: Benetton B189
- Favourite Circuit: Donington Park
- Location: New Jersey
McLaren has found a new sponsor
In a similar vein to PMI's Mission Winnow, BAT are doing similar with McLaren. Knowing both the team's and sponsor's history, I expect the program to be called Mission Winnothing *tumbleweeds*
- John
- Ultimate Member
- Posts: 8885
- Joined: 8 years ago
- Real Name: Jo
- Location: Insert Swedish countryball here
<insert generic Batman-joke>
2018 GTP Accuracy champion.
CEREAL IS A SOUP.
CEREAL IS A SOUP.
- Everso Biggyballies
- Legendary Member
- Posts: 48993
- Joined: 18 years ago
- Real Name: Chris
- Favourite Motorsport: Anything that goes left and right.
- Favourite Racing Car: Too Many to mention
- Favourite Driver: Kimi,Niki,Jim(none called Michael)
- Favourite Circuit: Nordschleife, Spa, Mt Panorama.
- Car(s) Currently Owned: Audi SQ5 3.0L V6 TwinTurbo
- Location: Just moved 3 klms further away so now 11 klms from Albert Park, Melbourne.
* I started life with nothing, and still have most of it left
“Good drivers have dead flies on the side windows!” (Walter Röhrl)
* I married Miss Right. Just didn't know her first name was Always
- kals
- Legendary Member
- Posts: 28276
- Joined: 16 years ago
- Real Name: Kieran
- Favourite Motorsport: F1..BTCC..MotoGP
- Favourite Racing Car: Benetton B189
- Favourite Circuit: Donington Park
- Location: New Jersey
No, they got rid of Boullier remember?
I guess then that makes Whitmarsh the Joker and Dennis the Riddler.
- Antonov
- Legendary Member
- Posts: 13646
- Joined: 15 years ago
- Real Name: Tobias
- Favourite Motorsport: Formula 1
- Favourite Racing Car: MP4/13 ; F40
- Favourite Driver: M. Hakkinen
- Favourite Circuit: Some shitty street circuit
- Car(s) Currently Owned: VW Golf GTI
- Location: home
So tobacco companies trying to re-enter F1 through the back door?
I don't have a problem with it, nor did I have a problem with tobacco advertising, but I imagine some authorities will want to take a closer look at this.
I don't have a problem with it, nor did I have a problem with tobacco advertising, but I imagine some authorities will want to take a closer look at this.
- kals
- Legendary Member
- Posts: 28276
- Joined: 16 years ago
- Real Name: Kieran
- Favourite Motorsport: F1..BTCC..MotoGP
- Favourite Racing Car: Benetton B189
- Favourite Circuit: Donington Park
- Location: New Jersey
- Everso Biggyballies
- Legendary Member
- Posts: 48993
- Joined: 18 years ago
- Real Name: Chris
- Favourite Motorsport: Anything that goes left and right.
- Favourite Racing Car: Too Many to mention
- Favourite Driver: Kimi,Niki,Jim(none called Michael)
- Favourite Circuit: Nordschleife, Spa, Mt Panorama.
- Car(s) Currently Owned: Audi SQ5 3.0L V6 TwinTurbo
- Location: Just moved 3 klms further away so now 11 klms from Albert Park, Melbourne.
And to join their new Sponsor, McLaren have announced that they will have their 'newly' appointed fresh from gardening leave Technical Director, ex Torro Rosso's James Key officially on March 25th this year.
https://www.racefans.net/2019/02/22/mcl ... ext-month/
https://www.racefans.net/2019/02/22/mcl ... ext-month/
* I started life with nothing, and still have most of it left
“Good drivers have dead flies on the side windows!” (Walter Röhrl)
* I married Miss Right. Just didn't know her first name was Always
- PTRACER
- Forum Administrator
- Posts: 42138
- Joined: 20 years ago
- Real Name: Paul
- Favourite Motorsport: Formula 1
- Favourite Racing Car: Lotus 49
- Favourite Driver: Gilles Villeneuve, James Hunt
- Favourite Circuit: Nordschleife
- Car(s) Currently Owned: Mitsubishi Lancer Evo X JDM
- Contact:
I just want McLaren to be a front running team again.
Developer of the 1967v3 Historic Mod for Grand Prix Legends: viewtopic.php?t=17429
King of the Race Track, Destroyer of Tyres, Breaker of Lap Records
King of the Race Track, Destroyer of Tyres, Breaker of Lap Records
- Everso Biggyballies
- Legendary Member
- Posts: 48993
- Joined: 18 years ago
- Real Name: Chris
- Favourite Motorsport: Anything that goes left and right.
- Favourite Racing Car: Too Many to mention
- Favourite Driver: Kimi,Niki,Jim(none called Michael)
- Favourite Circuit: Nordschleife, Spa, Mt Panorama.
- Car(s) Currently Owned: Audi SQ5 3.0L V6 TwinTurbo
- Location: Just moved 3 klms further away so now 11 klms from Albert Park, Melbourne.
I must confess I would love to see them beat Red Bull this year..... actually I think I would like to see every team beat Red Bull this year. Gone off them big time.
* I started life with nothing, and still have most of it left
“Good drivers have dead flies on the side windows!” (Walter Röhrl)
* I married Miss Right. Just didn't know her first name was Always
- kals
- Legendary Member
- Posts: 28276
- Joined: 16 years ago
- Real Name: Kieran
- Favourite Motorsport: F1..BTCC..MotoGP
- Favourite Racing Car: Benetton B189
- Favourite Circuit: Donington Park
- Location: New Jersey
If Gary Anderson’s post week 1 test analysis is to be believed, McLaren still have a lot of work to do. So that makes the likelihood of them beating Red Bull quite remote.Everso Biggyballies wrote: ↑5 years ago I must confess I would love to see them beat Red Bull this year..... actually I think I would like to see every team beat Red Bull this year. Gone off them big time.
Yes, this.
-
- Elite Member
- Posts: 5225
- Joined: 9 years ago
- Real Name: YouKnowWho
- Favourite Motorsport: F1
Gary Anderson knows somewhere between nothing and fuck all.
Gavle Yule Goat Predictor 2018, 2019 and 2021 Champion
- John
- Ultimate Member
- Posts: 8885
- Joined: 8 years ago
- Real Name: Jo
- Location: Insert Swedish countryball here
Does Red Bull have any fans at all at this point?
2018 GTP Accuracy champion.
CEREAL IS A SOUP.
CEREAL IS A SOUP.
- erwin greven
- Staff
- Posts: 20027
- Joined: 19 years ago
- Real Name: Erwin Greven
- Favourite Motorsport: Endurance Racing
- Favourite Racing Car: Lancia Delta 038 S4 Group B
- Favourite Driver: Ronnie Peterson
- Favourite Circuit: Nuerburgring Nordschleife
- Car(s) Currently Owned: Peugeot 206 SW Air-Line 3 2007
- Location: Stadskanaal, Groningen
- Contact:
Can't imagine they have. Only very very very very devoted Max and Gasly fans.
Brian Redman: "Mr. Fangio, how do you come so fast?" "More throttle, less brakes...."
- PTRACER
- Forum Administrator
- Posts: 42138
- Joined: 20 years ago
- Real Name: Paul
- Favourite Motorsport: Formula 1
- Favourite Racing Car: Lotus 49
- Favourite Driver: Gilles Villeneuve, James Hunt
- Favourite Circuit: Nordschleife
- Car(s) Currently Owned: Mitsubishi Lancer Evo X JDM
- Contact:
That's a good point. No one says "I like Red Bull" with no consideration of the drivers. I used to like McLaren and Williams even if I didn't like who was driving for them.
Developer of the 1967v3 Historic Mod for Grand Prix Legends: viewtopic.php?t=17429
King of the Race Track, Destroyer of Tyres, Breaker of Lap Records
King of the Race Track, Destroyer of Tyres, Breaker of Lap Records
- Everso Biggyballies
- Legendary Member
- Posts: 48993
- Joined: 18 years ago
- Real Name: Chris
- Favourite Motorsport: Anything that goes left and right.
- Favourite Racing Car: Too Many to mention
- Favourite Driver: Kimi,Niki,Jim(none called Michael)
- Favourite Circuit: Nordschleife, Spa, Mt Panorama.
- Car(s) Currently Owned: Audi SQ5 3.0L V6 TwinTurbo
- Location: Just moved 3 klms further away so now 11 klms from Albert Park, Melbourne.
Red Bull management and 'kiss me im chocolate' attitude is the reason I dont like the team. I have no problems with either drivers abilities.
* I started life with nothing, and still have most of it left
“Good drivers have dead flies on the side windows!” (Walter Röhrl)
* I married Miss Right. Just didn't know her first name was Always